How to capture the knowledge of turning data into actions leading to goals.
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHyEDDCUp9V41s6lRQSSPyjXtkZB9QaNNFk-hDV3-3FpVcc0hetSjmH7OMeva_eXw0WDDhLi7h-nm20sCNh5P3p9KCFJmVJwX-BJdbu59WtoTe1WESpNucMjyTGAFzB0u79v8lz5sX4q6lhE2IJSc7wiZ7t36NT4hLQ7hdtxqHWxENYVEdHNDFiLjX/w320-h320/GAD%20Journeys%20-%20Marketing%20-%20GAD%20Principle%20A%20v02-EN.jpg)
No report earned a penny. The actions did. Therefore the result of data analysis is NOT a long report nor a gorgeous dashboard BUT the actions leading to your goals.
DO YOU HAVE A LOT OF DATA, BUT DON'T UTILIZE THEM ENOUGH?